CONCEPT & THEME BUILDING

A concept is a lens from which to focus design direction and creative decision making.  Themes are used to create mood boards, color pallets, and fabric/trim direction.  They also aid in early consensus building between design and merchandising teams. Developing a solid concept and theme are both critical in articulating a brand’s point of view.

CONCEPT ILLUSTRATION

Concept illustration achieves many goals, it is a critical step to ideation and product exploration, allowing for last minute changes and edits before time is spent building technical packages.  In addition, it is a great way to show how a product line will come together in its final state. 

COLOR PALETTE

As designers, we apply trend analysis, research, color theory, and intuition to carefully and strategically build a color palette. This palette will ultimately play a vital factor in the marketability and success of a line.

PRINT & TEXTILE DESIGN

Prints and textiles have the ability to elevate and transform the simplest silhouette. Prints are also a proven way to expand the footprint of a franchise style and bring new life and energy to a timeless classic. Combined with our knowledge of printing on technical fabric, this approach ensures you are maximizing product offerings.

MATERIAL SELECTION

Choosing the right material has the ability to elevate a good design to a great design.  It is also often the largest variable cost of product design.  With our extensive knowledge of material, the aesthetic and technical demands of the design can be balanced with the business needs to ensure healthy sales.

MERCHANDISING

As merchandisers, analytically understanding the breadth of the collection is crucial. Our focus is coordinating the color stories, deliveries and key highlights of a product line and how all the pieces will work together as collections and a wholistic line.