CREATIVE DIRECTION

How does your brand look, feel, and act?  Creative Direction is where design meets strategy and helps bring to life a brand’s values and initiatives by creating dynamic, relevant, and authentic products, that builds customer connection and brand loyalty.

SUSTAINABILITY PLANNING

If a label wishes to add more sustainable solutions into the line, an actionable plan will achieve this goal. Go beyond greenwashing and find solutions to develop an effective plan that will truly highlight the organization’s sustainability efforts in a way that will not drastically impact the bottom line. 

INNOVATION PLANNING

Innovation planning determines a roadmap and strategy essential to evolve and modernize a brand. It is critical that the innovation strategy connects to your customers and syncs with company direction.

PRODUCT LINE AUDIT

Do I have the right product mix? Am I missing any opportunities?

A product line audit evaluates where products fit within the marketplace. This valuation is the first step in product development.  The audit will gauge how products align against company objectives, outline strengths, identify opportunities and plan corrective strategies.